Wednesday, December 02, 2009

The More You Buy, The More You Save

This is marketing hype... we hear it every day. And yet, it isn't even possible for the statement to be true. It is what we lovingly call an Oxymoron.
If you spend $50 to save 10%, you actually still spent $45. If you spend $100 to save 25%, you have still spent $75. $75 is still MORE than $50, so you have spent more... however, it is also true that 25% is more than 10%, so actually did "save more"...
This is how they get away with this marketing ploy...

As we read this, we think that somehow spending more keeps more money in our pockets...or saving money... But for this to be true, it would have to be like this:
If you spend $50 to save 10%, you still spend $45. if you spend $100, you should save 65% (or more) so you spend a total of $45... that way, the more you buy, the more you save...

Well, ok, so my logic is a little flaky, but the point I want to make isn't even about sales, but about Marketing...

Democrats: Health care bill saves money and jobs

Tell me... How does spending $1.2 TRILLION save money? Don't be fooled, the news media (or the Democrats) is (are) putting the marketing spin on this issue. It is the same Marketing ploy as the one described above.

What would really save money?
Working on how to solve the Graft, Greet, Corruption, Waste and Fraud that plagues the current systems, and find ways to prevent it from happening in the future.

But you won't see that advertised... it suffers the same fate as my slogan, "the more you buy, the more you spend"... truth isn't usually a big component of cheep marketing ploys.

No comments: